VAN PUBLISHING AND CHEER CHANNEL UNITE
Porrista Magazine to Launch in Latin America Fall 2009 AUSTIN, TX— September 14, 2009, -- VAN Publishing Inc. and Cheer Channel Inc. (CCI) have joined forces to create a Spanish-language magazine to serve the growing youth market in cheerleading. Porrista Revista (aka Cheerleader Magazine) is set to debut December 2009 in nine countries throughout Latin America. The consumer magazine will provide the spirit industry with a multi-cultural reference to trends and opportunities while offering local event producers maximum exposure around events and activities that will support the growing interest. Cheerleading, while part of the American landscape, is still in its infancy around the globe. The Latin American audience is eager for knowledge and information, while businesses are equally as eager to reach consumers. VAN Publishing Inc. and Cheer Channel Inc. are hopeful Porrista Revista will showcase the multiple cultures while providing an insiders’ perspective into the sport. The magazine has not yet reached out to advertisers. “Porrista Revista, coupled with visability on the Cheer Channel, makes gaining market share in this region a great opportunity for advertisers who come on board early to capture a loyal audience eager to buy now.” said Zachary Ninemire, VAN Publishing Inc.’s Chief Financial Officer and President of Operations. “I believe the marketing reach through Cheer Channel Inc. combined with VAN Publishing will have a huge, positive effect on the spirit industry in Latin America and within the industry as a whole, because there are more ways to serve our customers and serve up advertising.” said Ninemire. “The local businesses and community are excited about being part of magazine, where they can connect with their consumers through our rich media and branded multi-platform opportunities both on-site and through the web.” Porrista Revista will launch in the middle of Latin America’s cheerleading season in the countries of Argentina, Chile, Costa Rica, Colombia, Guatemala, Mexico, Panama, Peru and Venezuela. For more information about Porrista Revista please conctact Cindy@proformancesports.net. To request a media kit, please contact Valerie@cheercoachmagazine.com. About Cheer Channel Inc. The CCI serves as the premier destination for the millions of athletes and fans of the spirit industry. As an interactive, multi-platform media destination, CCI provides the latest emerging digital media technology offering spirit audiences unique, branded entertainment experiences. Cheer Channel aims to provide an international platform for the spirit community to access spirited news, fashion, music and events as well as to be part of original content programming as it is created and displayed through branded entertainment platforms. About VAN Publishing, Inc. VAN Publishing currently produces prints and distributes Cheer Coach & Advisor magazine throughout the United States and Canada. Cheer Coach & Advisor is a 6-year-old magazine and is currently the only magazine whose target audience is coaches and advisors. They bring to the table many contacts and a vast amount of preexisting content focused on building stronger cheer and dance programs.