Malaysian Cheer Conference

FOR IMMEDIATE RELEASE CHEERLEADERS FROM AROUND THE WORLD GATHER AT MALAYSIA’S FIRST CHEERLEADING CAMP AND COACHES CONFERENCE PETALING JAYA (December 13, 2008) – More than 120 cheerleaders and 40 cheerleading coaches from several countries converged over the weekend at Universiti Malaya for Malaysia‟s first ever cheerleading camp and coaches conference, CHEER JAM 2008, which began on December 11 with the camp segment. Top cheerleading experts from the International Cheer Union (ICU) and National Council for Spirit Safety and Education (NCSSE) were flown in to present to and teach participants from Malaysia, Singapore, Thailand, Philippines, Australia, Korea and Ukraine. CHEER JAM 2008, which aims to improve the level of cheerleading in Malaysia and the world, was split into two segments – a cheerleading camp (December 11 to 13), and a coaches conference (December 13 to 14). It was organised by the Cheerleading Association and Register of Malaysia (CHARM), the official national governing body for cheerleading in Malaysia, with TM as the official sponsor. The event was supported by Celebrity Fitness with 8TV as the official media partner. “Malaysian cheerleaders have only known and experienced the very technical side of cheerleading from the short clinics and workshops that have been conducted so far. CHEER JAM 2008 was designed to educate them on other aspects as well as give them the full cheerleading training experience and more,” said CHARM president Beverley Hon. Commenting on TM‟s involvement, Dato‟ Zaini Diman, Vice President, Sales Selangor said: “Cheerleading promotes teamwork, discipline, innovation and creativity, which are good values espoused by Telekom Malaysia. As a responsible corporate citizen, TM is glad to be associated with this sporting activity that promotes healthy lifestyle especially among the youths. TM‟s contribution towards this cause demonstrates TM‟s commitment towards the nation‟s growth, not only economically but also socially.” CHEER JAM 2008 ran from 9am to 5pm daily, with NCSSE certification courses offered from 6pm to 9pm daily. The camp was open to all ages and skill levels – from beginner right up to advanced level and cheerleaders who attended the camp for to learn a bit of everything – from core skills like jumps, tumbling, choreography, dance, stunting and pyramids to other skills like make-up, uniform design, first aid and team management. The coaches conference saw cheerleading coaches undergoing theory as well hands-on practical sessions, with the option to sit for cheerleading certification exams at the end of the day. CHEER JAM 2008 also featured guest trainers from Celebrity Fitness and The Body Shop who conducted dance/gym and make-up classes respectively at the camp while designer Karl Ng from the Malaysian Official Designer‟s Association (MODA) conducted the Uniform Design segment. “We are proud to have been a part of this historical moment in Malaysian cheerleading, and giving cheerleaders and coaches the rare chance to learn the cutting edge techniques from the industry's finest, all under one roof,” said Anne Gorman, the NCSSE State Director and chief instructor at CHEER JAM 2008. “Providing quality education, safety standards, and athlete opportunities is the foundation of the International Cheer Union (ICU). On the behalf of the ICU and its global membership, we truly commend CHARM for its commitment to the athletes of Southeast Asia in hosting the first cheerleader camp and coaches clinic of its kind in Kuala Lumpur,” said Karl Olson, Executive Director of the International Cheer Union. For additional information or clarification, please contact CHARM at 019-313 6011 or

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